In 2022, more than one million people moved to Florida. Why? Because people hate snow, love sunshine, and don’t like paying state income taxes. The largest sources of domestic migration into Florida are New York, New Jersey, Pennsylvania, and Massachusetts.

International migration is even greater, with the largest influx coming from Cuba, Venezuela, Colombia, Haiti, Brazil, Mexico, and Argentina.

All of these new residents need somewhere to live. If you’re wealthy like Jeff Bezos or Ken Griffin, you can afford Fisher Island or Brickell. But the average person or family moving to Florida cannot. In fact, many cannot afford to live anywhere in the tri-county area of Miami-Dade, Broward, or Palm Beach County.

If you’re a family earning a household income of $70,000 to $80,000 a year, you’re going to look for a more affordable place to live. You’re going to seek out a safe community, good schools, and a great place to raise a family—the kind of neighborhood that represents Middle America and the heart of the middle class.

This is what I specialize in: understanding where people move and why. The formula isn’t complicated. Follow job growth and population growth. This data is readily available. People are being priced out of expensive markets like Miami. They’re moving to Port St. Lucie, Palm Bay, the Treasure Coast, and the Space Coast.

In the Tampa area, people are being priced out and moving to Pasco County and Lakeland.

In the Orlando area, they’re moving to Osceola County, Polk County, and Haines City.

Interestingly, the population of Miami-Dade County is actually declining.

The real question is: where are those people going?

I just told you.

That’s where you should be investing.

That’s the path of growth.

Buy single-family rentals in markets where the population is growing, jobs are being created, and demand for housing continues to increase. If you want to learn how to buy affordable rentals in markets like these with the buy, repair, rent, refinance strategy then make sure you attend the Buying Rentals and Building Wealth Boot Camp